Aron Schoenfeld on a great sponsor by providence
In this interview, we talk to Aron Schoenfeld, founder and CEO of Do It In Person, a platform to evaluate and curate events based on mutual interests and needs. He will be hosting... »
What is the biggest question you have about sponsorships?
Let us know here and we will write about it!
Featured Stories
Case Studies
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Steve Kerho on Nissan, the Heisman and digital sponsorships
In this interview, we hear from Steve Kerho, Organic’s SVP of Strategy, Media and Analytics. You’ve had an outstanding career with some really impressive accomplishments.... »
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Danielle Leslie on sponsoring a tour and tips for success
In this interview, we hear from Danielle Leslie, Founder of BigFISH. What’s the real value in sponsorship? A sponsorship is essentially a partnership where you’re... »
Digital
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The Rise to the Top’s David Siteman Garland on sponsoring online media
This interview features David Siteman Garland, creator and host of The Rise To The Top, an internet-based TV show, blog and resource for passionate (usually Internet)... »
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Gary Berger on digital sponsorships
In this interview, we hear from Gary Berger, Brand Manager at Kraft. How do you see sponsorships playing a role in the digital space, especially with social media? I don’t see... »
Editor's Picks
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Why Brands Need to Better Optimize the Value of Their Sponsorship ROI by John Rowady
This article is by John Rowady, Owner of rEvolution. It was originally published by AdvertisingAge. I’m a sports-marketing guy and a believer in using marketing data to... »
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Stefanie Francis on sponsorship metrics and best practices
In this interview, we talk to Stefanie Francis, VP at Navigate Research. Can you tell us a bit about Navigate Research, what the company does and what you do specifically? We... »
Industry Experts
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Matt Balvanz on making sponsorship work for you
In this interview, we speak to Matt Balvanz, Director of Analytics at Navigate Research. On Wednesday, April 4th, Navigate will be hosting a webinar on Effective Sponsorship and... »
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Walter Frye on cardmember experiences at Amex
This interview features Walter Frye, Director of Entertainment Partnerships at Amex. Amex has an ample list of major sponsorships lined up for this year. What is Amex’s... »
Perspectives
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Interruptions, please
Why do you turn on the TV? What are you hoping will appear in front of you when you press that magic button? Oh, not this snazzy new product that can be yours for $19.99 if you... »
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The best sponsorships…
…are when everyone wins. The sponsor wins – their brand is presented to their target audience in a way that resonates with them. They gain new fans and customers, not just... »
SponsorsWin is an ongoing discussion, online roundtable and showcase for the new trend in online promotion: sponsorships instead of ads.
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